Designer John Elliott and WWD’s style director Alex Badia head to Kōenji, a district of Tokyo, to go vintage shopping in three stores, including Don Don Down and Slut. While finding one-of-a-kind pieces, Elliot discusses why he thinks Tokyo contains the best shopping in the world, what it was like creating women’s wear for the first time and where he finds inspiration for his collections. Follow along to see the best of Tokyo’s underground, hard-to-find vintage spots.
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As a child growing up in San Francisco, at about age 8 John Elliott decided he wanted to start his own company. After sketching sneaker designers in class, his mother encouraged him to send them to Nike. Surprisingly, he received a written response from the company, which serves as “hallowed inspiration” for his streetwear brand now that he has collaborated with the activewear giant — something that he dreamed of for more than 20 years.
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Video Production: Empire Entertainment Japan
Video Editor: Zack Blomquist
Photos: WWD Archives/Rex/Shutterstock
Runway Footage: Courtesy of John Elliott